Plano, Texas, United States
“ As a passionate automotive UI/UX designer, I craft intuitive, immersive experiences with world-class automakers, bringing visionary ideas to life with exceptional precision and care. ”
2023.12 - Present
Currently at Toyota Motor North America, I am a part of the Toyota Connected Technologies multi-media UX team focusing on the 2024 Toyota and Lexus infotainment system design.
Stay tuned!
2022.07 - 2023.11
At Icon Incar's Detroit studio, I design immersive in-vehicle experiences with 3D/ motion designers, product owners and HMI engineers, spanning digital clusters, infotainment, rear seat entertainment, digital HVAC, AR head-up displays, and smart surfaces.
My work supports Ford and Lincoln iconic models like the Bronco, Maverick, and Corsair. Combining UI/UX expertise, executive storytelling, and cross-disciplinary teamwork, I deliver intelligent, pixel-perfect designs brought to life on the road by millions of drivers.
2020.01 - 2022.06
At Savannah College of Art and Design, I dedicated myself to advancing my expertise in Interactive Design, focusing on transportation related user experience.
During this time, I collaborated with Ford Motor Company to optimize their Certified Pre-Owned website through user research and design personalized in-vehicle UX journeys for a seamless, engaging experience.
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Jiayi maintains a fervent curiosity, gathering a portfolio replete with innovative creations, award-winning personal projects, and early student endeavors. Dedicated to probing the symbiosis between various scales of interactive interfaces and user experience, Jiayi excels in leveraging empathy to craft seamless experiences.
Toyota Motor North America
Currently
Icon Incar
July 2022– August 2023
Ford Motor Company x SCAD Pro
April 2021 – September 2021
Savannah College of Art and Design
September 2019 – June 2022
Bachelor's of Arts
September 2014 – June 2019