OPen

Plano, Texas, United States

creativity takes the wheel, driving mesmerizing in-vehicle user experience

As a passionate automotive UI/UX designer, I collaborate with renowned automakers to deliver exceptional user experiences. My meticulous attention to detail sets me apart, consistently exceeding expectations in every project.

Hello! 欢迎! Guten Tag! 歓迎!
I’m Charles (Jiayi) Chen, an Automotive UI/UX/HMI designer @ Toyota Motor North America in Plano, TX.

2023.12 - Present

Currently at Toyota Motor North America, I am a part of the Toyota Connected Technologies multi-media UX team focusing on the 2024 Toyota and Lexus infotainment system design.

Stay tuned!

2022.07 - 2023.11

At Icon Incar's Detroit studio, I collaborate with diverse teams, including 3D/ motion designers, and HMI engineers. Together, we create harmonious and immersive experiences for top American automakers.

My expertise in automotive UI/UX design, combined with story telling based presentation up to Creative Director and Vice President level, effective communication and collaboration with peers from various backgrounds, meet the project timeline, and budget, ensure the delivery of exceptional solutions in intelligent interactive design for automobiles.

Proficient in Adobe Creative Suite, Figma, InVision and Sketch, I manage multiple projects, translating ideas into reality through pixel-perfect designs.

2020.01 - 2022.06

At Savannah College of Art and Design, I dedicated myself to advancing my expertise in Interactive Design, focusing on transportation related user experience.

During this time, I collaborated with Ford Motor Company, conducting user research to optimize their Certified Pre-Owned website and creating personalized car tuning journeys for a seamless user journey. These experiences have shaped my passion for delivering exceptional solutions in the automotive industry.

I collaborated with world's renowned clients like Ford, lincoin, mercedes, toyota, lexus, samsung, etc

Creative Projects

Jiayi maintains a fervent curiosity, gathering a portfolio replete with innovative creations, award-winning personal projects, and early student endeavors. Dedicated to probing the symbiosis between various scales of interactive interfaces and user experience, Jiayi excels in leveraging empathy to craft seamless experiences.

Experiences

Figma

Sketch

Adobe Photoshop

InVision

ProtoPie

Cinema 4D

Adobe Illustrator

Webflow

Automotive UI/UX Designer

Toyota Motor North America

Currently

Automotive UI/UX Designer

Icon Incar

July 2022– August 2023

UI/UX Design Co-op

Ford Motor Company x SCAD Pro

April 2021 – September 2021

Interactive Design, Master's

Savannah College of Art and Design

September 2019 – June 2022

Digital Media

Bachelor's of Arts

September 2014 – June 2019

Hear It From Others

Charles has my highest recommendation. I would genuinely love to work with him again.

I had the pleasure of mentoring Charles Chen during his tenure as a UI/UX designer at Icon Incar. Charles exceeded expectations from the start with his enthusiasm, positivity, and quick learning abilities. He demonstrated excellent judgment, proactiveness, and dedication, contributing significantly to various projects, including motion design exploration. His attention to detail and professionalism were exceptional, and I had complete confidence in his capabilities. Charles seamlessly transitioned to handling client-facing tasks and continually impressed with his rapid development. He is a passionate, adaptable, and skilled designer who would be an asset to any organization. I highly recommend Charles Chen and would gladly work with him again.

Charles consistently demonstrated exceptional qualities that set him apart as a highly reliable, fast-learning, and positively-driven individual.

I highly recommend Charles as a UI/UX Designer. At Icon Incar, Charles consistently demonstrated exceptional qualities, standing out as reliable, fast-learning, and positively-driven. He quickly grasped new concepts and applied them effectively, showcasing adaptability and making him an invaluable asset to any team.Charles's reliability was exemplary, consistently delivering high-quality results on time. His proactive attitude and strong work ethic allowed him to tackle challenges with determination. Moreover, his positive demeanor fostered a collaborative and harmonious environment, contributing to the team's success.Throughout his tenure, Charles exceeded expectations, taking ownership of projects and ensuring their success. I wholeheartedly recommend Charles; he will undoubtedly be a valuable addition to any organization.

I highly recommend Charles and I believe he will be a valuable asset to your organization without doubt!

Charles is an incredibly talented UX/UI designer. The time I had working with Charles I learn that he is a fast learner, reliable and talented designer. His ability to learn new required information and tools while getting up to speed on a project and deliver with high quality is truly impressive. Charles have a true optimistic behavior that bring true joy and uplifting energy to the team and workplace and he is a trusted asset to ensure the work required is done. I highly recommend Charles and I believe he will be a valuable asset to your organization without doubt!

Charles was an enthusiastic UI/UX designer responsible for advanced and critical design compositions.

I have worked with Jiayi during my tenure at Icon Incar. He was an enthusiastic UI/UX designer responsible for advanced and critical design compositions. His ability fostered my success; he designed and I animated, he handled assets with the utmost care and tutelage hence making my role as a, motion designer, much more prolific than before. I therefore recommend him for the opportunities within UI/UX design that demand advanced levels of creativity and curiosity.

Charles' unique insights into the design field and his sustainable design thinking make him an indispensable asset to the team, injecting new vitality and ideas into projects.

Jiayi was always the one pushing us forward. Jiayi's great at working with others, listening, and giving helpful feedback. That's what made our team click and hit our targets. Plus, he has demonstrated remarkable foresight and creativity in design projects. His unique insights into the design field and his sustainable development design thinking make him an indispensable asset to the team, injecting new vitality and ideas into projects.

Latest Stories

Jiayi wins A' Design Award!

The first-ever Apple Vision Pro-based design to win globally, Mukden Palace Experience is the A' Design Award winner in the Interface, Interaction and UX Design Award Category.

How did you choose a creative path?

We had the good fortune of connecting with Jiayi Chen and we’ve shared our conversation below.

Jiayi steers the next generation of automotive experiences

As the automotive industry advances, Chen is excited to steer the next generation of user experience innovation.

What do you find most rewarding about being a creative?

Influencing the future of automotive design by making innovative technologies more user-friendly and accessible.

2025 Ford Bronco Sport with Jiayi's Design Contribution Unveiled

The 2025 Ford Bronco Sport features a newly designed digital cluster, with Jiayi playing a key role in its development. He enhances the driving experience and reflects the rugged, adventurous spirit of the Bronco brand.

Congratulations to Jiayi for winning the DNA Paris Design Awards

Jiayi and his team's work on the Mukden Palace Experience continues to have a lasting impact in the era of spatial computing, showcasing their innovative design and creativity.

Meet Jiayi Chen at VoyageATL

Jiayi was honored to be interviewed by Voyage Magazine, where he shared insights about his artistic journey and experiences.

Jiayi wins New York Product Design Awards!

Jiayi's award-winning design explores interactive experiences for historic museums in the era of spatial computing.

Jiayi wins Red Dot Design Award!

Jiayi's contributes to the Zui Qun Shared Charging Station user experience!

The Mukden Palace Experience won the London Design Awards

The London Design Awards have featured Jiayi’s award-winning design, "Mukden Palace Experience," which showcases his innovative approach in the realm of spatial computing.